Week 6

Numerous Front Page Designs

 Website Dividers:

Final Website:

Phone Version:

Final Poster:

Final Stickers:

Rationale:

Our goal was to attract Wellington locals in their 20s-30s to The Embassy Theatre with our concept of a 90’s themed night called 199X. 199X is a nostalgic 90’s themed event to encourage those who grew up in the 90’s to recognise The Embassy as a place to be entertained and have fun. We wanted the audience to have a feeling of ownership and be motivated to come along to the event so to get them involved in the night we created a voting poll for people to vote for their favourite 90s movies to be played on the night.

Our rhetorical approach for the poster was to use a Gameboy and pixels to represent the 90s and create feelings of nostalgia for the viewer. Once they stop to take in the poster they will be motivated to visit the website to find out more about the event. Our website follows the same design aesthetics but has more information about why The Embassy needs to be “rebuilt”, about the event 199X and what they can do to help. Finally, our stickers serve as a reminder of how enjoyable the event was and reminds them to support The Embassy by attending other events and movies. It doesn’t matter how often they attend because every little “bit” helps.