Week 4
Today we got some feedback on our last poster designs and the idea of using bit and pixels and exploring that further is a good concept. Instead of the game boy, we could explore the concept with other subject matter.
These are some colour variations for the Gameboy poster:
These are some trial concepts using the bit idea:
These are some colour variations for the Gameboy poster:
These are some trial concepts using the bit idea:
Embassy information for the website:
About
An iconic Wellington landmark, The Embassy is situated at the head of New Zealand's famous entertainment precinct - Courtenay Place - drawing people in to see movies in a real cinema environment that is lost in the modern multiplexes.
Originally built in 1924, the building has undergone a series of remodels and changes in ownership. It is currently owned by the Wellington City Council and temporarily administered by the Embassy Theatre Trust. Management rights were sold to SKYCITY Cinemas in October 2005, and is now part of AHL owned Event Cinemas. The theatre is recognised as a place of historical/cultural significance by Heritage New Zealand and is the only custom-built 1920s cinema still in use in New Zealand.
Building the embassy
Designed by Llewelyn Williams, the building opened on October, 31st, 1924, operated by De Luxe Theatres. In 1945, the original name of the theatre ("De Luxe") was changed to "The Embassy". Originally seating 1,749, remodels done during the 1960s - including installation of a 70 mm screen, proscenium, and false ceilings reduced seating to 852. Further remodels were undertaken in the early 2000s in advance of the world premiere screening of The Lord of the Rings: The Return of the King. The remodel was underwritten by a $4.5 million (NZD) grant provided by the Wellington City Council. Part of the condition of providing this funding was that ownership of the building be given to the Council. In addition to strengthening the building against the city's many earthquakes, renovations also included an update to the interior to bring it more in keeping with the original theatre design.
Design
The Embassy Theatre is New Zealand's grandest picture palace. Designed in the classical style, The Embassy has retained many fine features such as its marbled staircases, wrought iron handrails, original tiled foyers and exquisite plastered ceilings despite many upgrades over the decades.
Many of the furnishings reflect the overall style, which even carries into the design of the restrooms, which mirror the tiling with and dark wooden fixtures found elsewhere in the theatre. The theatre has three screens, the largest of which is thought to be one of the largest in the Southern Hemisphere. Other amenities include a snack bar and Blondini's Cafe and Jazz Lounge, which provides a wide selection of food and drink options in addition hosting live jazz music.
Events
The Embassy Theatre has hosted the Australasian premieres of Peter Jackson's King Kong and The Lovely Bones, among many of Wellington's finest film and arts festivals. It's also where the world premiere of The Hobbit: An Unexpected Journey was held on 28 November 2012.
Movies play every day through the year, from the latest 3D blockbuster, art-house wonder and those in between.
Logo for the event reiterations
Final Event Logo
Poster Final
We have changed the colour scheme for our final poster as it matches the logo and website ideas better. We are still undecided which colour we will go with.



















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